Korean
pop phenom Psy made the world his own when his hit song Gangnam Style
was released. The song ended up breaking Justin Bieber’s record as the
most viewed on YouTube. Whatever money Psy has gotten from Gangnam
Style, it isn’t over yet, as his internationally known horse dance Psy
has now used to giddy up some sideline cash cows.
The
“Gangnam Style” originator is now the face of a men’s skincare line and
has his viral mug pasted on postal stamps, Billboard reports.
The
35-year-old artist has boosted sales for Korea’s Energy Factory line of
lotions for men, selling an “impressive 200,000 bottles” in just a
month, not only hitting their target demographic of 20-year-old males,
but even men in their 30s and 40s, according to owner/ major Korean
cosmetics brand Somang.
But
Psy isn’t just showing good face. He was reportedly involved in every
stage of the creative process including picking the ingredients,
designing the packages and marketing the goods. The promotional video
has unsurprisingly racked up upwards of 550,000 views.
And
what better way to celebrate his radiant skin than to have it decorate a
series of limited-edition postal stamps? The special pop art-inspired
designs — which show Psy doing his infamous dance — are available at 22
post offices in Seoul and online at Postar Art Shop and the YG
Entertainment-run online store. [Vibe]
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